EXHIBITION
PURE LONDON X JATC FASHION EXHIBITION FASHION/RUNWAY SHOW
Houseofgianna proudly participated in the recently concluded Pure London x JATC Fashion Exhibition, held from July 16th to 18th, 2024. As a newly established brand, launched on December 21st, 2023, this marked our debut at a major industry event. We showcased our inaugural “Poise and Pose” collection—celebrating boldness, vibrant hues, and feminine elegance for summer and evening wear—alongside other emerging and luxury brands, supporting both local and independent fashion.
Our collection featured standout styles including Rhaneyra, Makena, Safiyah Print, and Demi Print. The exhibition also provided valuable opportunities for business development, networking with top manufacturers, fabric suppliers, and exploring potential design collaborations and partnerships.
we as a brand collective were absolutely thrilled to participate in this , see more in gallery..